Social media offers innovative ways to engage with customers.
"Good marketing encourages the right sort of conversations.” – Seth Godin, Seth’s Blog
The bottom line is social media truly does bring in customers and that is effectively the number one goal of all small businesses. No matter what industry, no matter how big, no matter how small, all businesses are in the business of selling. And people on social media are buying. It simply makes sense to be where your customers are spending time. It's not just the direct, obvious sales that social media takes responsibility for - it's the visibility and reputation on social media that often brings clients to your "storefront."
And that's just one reason!
By having a dynamic social media presence, you can also:
increase your SEO (search engine optimization or ranking)
respond more promptly to questions from customers
receive and respond to feedback
get to know your customers personally
advertise to highly targeted audiences
learn more about your market and competitors
learn what your customers like
measure your ROI
Take a look at these interesting statistics about the power of social media for small businesses.